ABOUT
Our Team
Our vision is to create exciting new opportunities for businesses of all size through the adoption of affordable, transformational technology.
Our Mission
About Strategic Data Systems
Since 1992, Strategic Data Systems has been at the heart of the IT community in southwest Ohio, building technology solutions that deliver real impact. We’re a team known for our depth of expertise, commitment to quality, and our dedication to building relationships – with our team, clients, and the greater tech community.
Our work spans industries and regions, serving businesses nationwide, yet we stay deeply rooted in southwest Ohio, northern Kentucky, and southeast Indiana. This focus keeps us closely connected to the companies and communities we support, helping them innovate and grow with affordable, transformational technology.
Our Culture
At Strategic Data Systems, our culture is one of inclusivity, learning, and teamwork. We strive to provide a friendly, collaborative atmosphere that supports personal growth and professional excellence. By investing in our community and each other, we create a work environment where everyone feels empowered to innovate, learn, and thrive.
Our Values

Hire The "A" Team
Hire individuals who love what they do, as demonstrated by their passion for technology, genuine desire to help customers, and willingness to help teammates improve their abilities.

1 + 1 = 3
Focus on teamwork! Teamwork allows individuals to excel beyond their personal capabilities. Customers have the comfort of knowing there is a team of knowledgable experts to back up every individual they engage.

Focus on Quality
Provide quality deliverables to the customer so that it works the first time and every time. Our measure of success is working software.

Provide Value with Integrity
Provide solutions that are of genuine value to customers with personal integrity in every transaction.

Continuous Learning
Incentivize our employees to always be learning something new.

Culture
Provide a friendly culture that encourages teamwork, learning, and community involvement.
Our Leadership Team
Strategic Data Systems (SDS) was founded in 1992 by software developers who believed that exceptional talent, not volume, creates exceptional outcomes. From day one, we built our company around a simple principle: hire developers based solely on their technical strength, expertise, and professionalism, and clients will always receive the highest-quality solutions.
More than 30 years later, that philosophy remains core to who we are. With the recent acquisition of SDS by Ravi Manchala, a technology executive with decades of senior leadership experience, our commitment to excellence has only deepened. Ravi brings a bold vision for growth, a passion for developing top-tier talent, and the same unwavering belief that people are the foundation of every great technology transformation.
As we enter a new age of technology, SDS combines its heritage as a developer-founded consultancy with a renewed focus on innovation, leadership, and client value, driven by a team of Principal Consultants and delivery specialists who continue to raise the bar for quality and professionalism.

Steve Held
President
Contact
Steve Held, Vice President of Client Delivery
Email: steve.held@sds.io
Cell: (513) 218-1703
Office: (513) 782-2030
LinkedIn: Steve Held
Click to schedule a meeting with Steve


Keith Stafford
Senior Business Advisor
Contact
Email: keith.stafford@sds.io
Cell: (937) 422-7620
Office: (513) 782-2022
LinkedIn: Keith Stafford
Click to schedule a meeting with Keith


Ravi Manchala
CEO
Contact

Dean Myers
Director, Java/Cloud Delivery
Ready to Connect?
Whether you have questions, or you’re ready to get started, let us know! We’re here for you from start to finish.

